On Friday, October 13, On October 11, we presented our new product, Orgula Junior BIO extra virgin olive oil, in Split, accompanied by a special communication campaign and a socially responsible project. Naime, Orgula Junior BIO ekstra djevičansko maslinovo ulje namijenjeno je djeci svih uzrasta, a njegova je posebnost etiketa s QR kodom koji vodi na specijalizirani web što promiče uravnoteženu prehranu i razvoj kroz igru. Predstavljanju su se pridružili naši prijatelji i partneri, Gimnastički klub Marjan i predstavnici ŠKMER-a, udruge Šefova kuhinja mediteranskih i europskih regija.
“We know that quality eating habits are formed in the early years of life, so we created Orgula Junior BIO extra virgin olive oil, completely natural and with a delicate taste. It’s not just about top-quality olive oil, but also inspiration – the Orgula Junior website offers suggestions for outdoor games, as well as useful nutritionist advice and recipes. Our goal is to encourage the community to make positive changes. We want to educate consumers about the importance of a balanced diet, as well as the value of time spent in the fresh air and nature, away from the screen,” said Pjero Zekan, director of Orgula, during the presentation.
Željko Neven Bremec, predsjednik udruge ŠKMER u društvu Pjera i Nataše Zekan (Orgula)
Tradicionalne igre koje se nalaze na etiketi ulja Orgula Junior BIO te na Junior webu prenosile su se s generacije na generaciju, imaju jednostavna pravila i ne iziskuju posebne rekvizite. Dobro je poznato da djeca vole provoditi vrijeme u igri, a ona uvelike pridonosi dječjem razvoju, uključujući razvoj prostorne svijesti, koordinacije pokreta, maštovitog razmišljanja i znatiželje. Osim toga, igra uči važnim vrlinama i vještinama poput strpljenja, pozitivne konkurencije i suradnje.
“The Orgula Junior project promotes healthy development through a balanced diet and physical activity. Healthy habits are formed in early childhood, and for proper growth and development of children, quality nutrition and plenty of exercise are the most important. On our website, find inspiration for delicious and healthy meals, as well as ideas on how to encourage children to exercise more,” said Nataša Zekan, Director of Operations at the Orgula Group.
Jedan od partnera u nastanku i prezentaciji Orgula Junior BIO ekstra djevičanskog maslinova ulja je splitski ŠKMER, udruga šefova kuhinja mediteranskih i europskih regija. Uz promicanje i unapređivanje kuharske struke, organiziranje natjecanja i manifestacija te promoviranje kulinarstva u Hrvatskoj i inozemstvu, sudjeluju u raznim humanitarnim manifestacijama i projektima srodnih domaćih i inozemnih organizacija te na internacionalnim kuharskim natjecanjima osvajaju brojne nagrade – imaju čak 285 medalja i 42 pehara s međunarodnih natjecanja te 125 priznanja kuharskih udruženja iz 28 zemalja svijeta.
“We are extremely proud to have had the opportunity to participate and contribute to the development of the Junior product and project. When it comes to olive oil, only the best should be used in children’s nutrition, which is extra virgin olive oil, which is a completely natural food and an excellent source of healthy fats. Among our key activities is organizing competitions, events, festivals and presentations with the aim of promoting culinary arts in Croatia and abroad, as well as educating chefs, caterers, citizens, children and others interested in culinary arts, and we can achieve these goals through our cooperation with Orgula,” said the president of the ŠKMER association, Željko Neven Bremec.
“Since its first days, the Marjan Gymnastics Club has gathered enthusiasts who have brought Croatian gymnastics to the European and world stage. Kroz godine smo se popeli na sam vrh ljestvice ženske sportske gimnastike u Hrvatskoj. Nikada se nismo vratili s nacionalnog prvenstva bez brojnih najsjajnijih odličja, a osim natjecateljskih aktivnosti, prepoznatljivi smo u svom humanitarnom radu, uvijek spremni i na revijalne gimnastičke nastupe. Sretni smo što smo u Orguli pronašli partnera i prijatelja jer takva podrška ima izravni učinak na život kluba. Nama je posebno zadovoljstvo biti ovdje danas s vama i drago nam je da su naše juniorke došle podržati Junior. “We know very well how important a healthy and balanced diet is, in addition to physical activity and sports, which we strongly promote,” said Deni Borozan, president of the Marjan Community Center.
O projektu Junior
Odmah nakon predstavljanja proizvoda, projekt Orgula Junior ide dalje. Naime, Orgula će, s ciljem informiranja i educiranja potrošača o važnosti i prednostima mediteranske prehrane s naglaskom na maslinovu ulju, na Junior webu nastaviti objavljivati recepte i savjete nutricionista. By the end of the year, in cooperation with interested partners, they will launch a humanitarian campaign that would, in addition to providing financial resources, also provide donations of products for children who have limited access to healthy foods, and the activities will continue next year. “The goal is to promote an active lifestyle among children, educate about healthy eating and olive oil as an important ingredient of the Mediterranean diet, and highlight the importance of traditional games. The support of partners in achieving these goals is extremely important,” added Pjero Zekan.
